The HELIX Edge · insights

London web design, SEO & growth — explained simply.

Practical, no-fluff insights for London small businesses: what a website should cost, how to get found on Google and ChatGPT, and how to turn visitors into customers. From the studio building premium custom sites from £199 in 48 hours.

What we write about

Topics, by what you're trying to do.

Every guide is written to answer a real question London business owners ask us — then point you to the fastest way to fix it.

Web design

Getting a website that works

What makes a business website actually convert, how long a build takes, custom vs templates, and owning your site outright.

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Costs & pricing

What a website should cost

Honest London pricing in 2026, why agencies charge £5k–£15k, one-time vs monthly, and how to budget for a site that pays for itself.

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SEO · GEO · AEO

Getting found in 2026

Ranking on Google, getting cited by ChatGPT & Perplexity, local SEO, Google Business Profile, and the schema that makes it work.

Read the FAQ →
AI for business

AI that earns its keep

Where AI genuinely helps a small business — chat that books leads, content on autopilot, review engines — and where it's hype.

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By industry

Web design by trade

What works for dentists, salons, trades, restaurants, gyms and clinics — the pages, proof and booking flows each one needs.

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By area

Across London

Local web design for businesses across every London borough — and why local SEO matters more than ever in 2026.

See London areas →
Fresh every Tuesday

New guides land weekly.

We publish one practical, tested play a week — lead-gen tactics, pricing breakdowns and AI prompts we actually use building 100+ London sites. Want it sooner? Book a free consultation and we'll answer your specific question on the call.

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Next step

Book a free consultation.

20 minutes, by video. We'll map exactly what your site and SEO need, and you'll leave with a clear plan — plus a tailored PDF. No pressure, no commitment.

Book a free consultation →

Or email sales@helixlondon.co.uk · replies within 4 working hours