What the £2,499 starting scope includes
Ecommerce Launch covers one Shopify or WooCommerce store with a configured theme, up to 20 supplied products, five collections, one payment provider and UK delivery rules. We add search foundations, check test orders and provide a handover. The written proposal confirms the design approach and product variations.
This is suitable for a focused catalogue with reliable product data. You supply descriptions, prices, permission-cleared photographs and approved policies. We confirm what counts as a product or variant before work begins, so a small headline catalogue does not hide a complex configuration.
When to budget for Ecommerce Growth
Our £4,999 starting scope covers up to 100 supplied products, ten collections, two custom page templates, filters, two agreed app integrations and branded order/customer email setup. It suits a store that needs more merchandising and a more connected customer journey.
A complex subscription model, wholesale price rules, ERP connection, international tax setup or large migration needs its own estimate. Ask for a list of what will be connected, what is transferred and how the work will be accepted.
Separate the build from the running costs
The build fee pays for the agreed project. The platform, payment provider, premium theme, apps, domain and any ongoing marketing have their own costs. The amount depends on the products you choose and their current terms. Check each provider’s pricing before committing.
For a useful twelve-month budget, add the build and migration estimate to twelve months of platform, app and support costs, then add any transaction fees based on your own sales assumptions. Advertising spend is separate from advertising management. Do not compare one quote including those costs against another that excludes them.
Migration is more than importing products
Our migration add-on starts at £950 for one source store, up to 100 products and 100 redirects, with backup and checks. It is added to the store build. Order history, customer records, passwords, subscriptions and unsupported source exports need explicit scoping.
Before switching, list the URLs that customers and search engines already use. Agree the redirect map, catalogue checks, stock source and launch cutover. Test real journeys such as an unavailable product, an invalid delivery address and a failed payment.
What search and answer readiness mean for a store
Clear product names, useful category descriptions and accurate prices help customers understand what they can buy. Indexable pages, internal links, suitable product data and accessible imagery help search engines interpret the catalogue. Shipping, returns and buying advice answer the questions around the purchase.
Structured data must match visible product information and eligibility requirements. It is not a guarantee of a rich result or an AI citation. Product copy should draw on the actual product and customer questions rather than generic filler.
Bring these details to your consultation
Prepare the current store URL, product and variant counts, delivery countries, payment requirements, existing tools and the main obstacle to a purchase. A clean example product record is more useful than a guessed total.
We can then recommend a starting scope, identify the separate running costs and explain what needs further discovery. You do not need to know every technical answer before getting in touch.