Commercial & channel plan
Understand customer value, margins and the buying cycle. Choose a suitable platform and define what a valuable conversion looks like.
Paid advertising
Paid advertising.
A considered approach.
Connect the audience, offer, creative and landing page before spending on traffic. We scope paid campaigns around your business economics and the customer action you want to earn.
Bring in customers / HELIX London
The service in brief
What it does.
Paid advertising buys distribution to a chosen audience through platforms such as Google, Meta and LinkedIn. A useful campaign connects targeting, a relevant offer, effective creative and a measurable next step.
Who it’s for
Businesses with a clear offer, delivery capacity and a budget they can commit to learning from. A campaign may need landing-page, tracking or creative work before launch.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Account & measurement review
Review the agreed ad accounts, landing pages and conversion setup. Identify missing data and required access before campaign changes.
Campaign structure
Build the audience or search-intent structure, budgets and exclusions. Keep prospecting and relevant return-visit activity understandable.
Creative & landing pages
Scope the ads, variations and destination pages around one coherent offer. Match the promise in the ad to the page people reach.
Management & testing
Review delivery, search terms or audience response and creative fatigue. Make changes within the budget and approval limits you set.
Useful reporting
Report spend, conversions and commercial context, with changes made and the next decision. Flag attribution limitations and data gaps.
From brief to delivery
How the project
takes shape.
An approved offer and budget, ad-account access, suitable creative, a working conversion journey and someone responsible for responding to enquiries.
- 01
Check the foundations
- 02
Build the campaign
- 03
Launch within budget
- 04
Test & improve
An illustrative example
How it could
work for you.
A business wants more suitable enquiries for one service. We agree the audience, improve the service landing page and test a focused campaign before expanding the spend.
How we assess progress
Track spend, cost per qualified enquiry or sale, conversion rate and revenue or margin where available. Platform-reported return is interpreted alongside actual business records.
Scope & investment
What your budget covers.
Paid ads: Google + Meta
£750 setup + £850/mo
Two channels, up to 4 campaigns in total and £5,000/month combined media spend; launch checks, weekly optimisation and monthly report.
Ad spend paid by client. Uses approved existing assets; 4 static variants/month included. Do not also charge both standalone management fees.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Do you cover Google, Facebook, Instagram and LinkedIn?
Yes, through separately scoped platform services. We recommend the mix around the audience and offer, not a requirement to advertise everywhere.
Do you guarantee a return on ad spend?
No. Results depend on demand, competition, the offer, budget, creative, conversion journey and fulfilment. We agree measurable tests and transparent reporting.
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Your next project
Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
Start a conversation