Audience & permission review
Understand the list source, intended recipients and communication purpose. Identify records that need clarification before a campaign is prepared.
Email marketing
Email people
want to open.
Turn a permission-based audience into an ongoing relationship. Create useful newsletters and customer journeys connected to what people asked for, bought or need next.
Bring in customers / HELIX London
The service in brief
What it does.
Email marketing sends planned, relevant messages to an appropriately permissioned audience. It can support education, repeat purchases and customer retention through newsletters and agreed automated journeys.
Who it’s for
Businesses with a legitimate customer or subscriber audience, useful information to share and a reliable source of permission and preference records.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Journey planning
Map welcome, education, post-purchase or re-engagement journeys around relevant customer events. Agree frequency and stopping conditions.
Copy & email design
Create readable, branded messages with a clear purpose and next action. Test layouts and links in the agreed email environment.
Platform & data setup
Scope templates, fields, segments and supported store or CRM connections. Keep consent and suppression records part of the design.
Automation & checks
Configure agreed triggers, exclusions and fallback rules. Test journeys before activation and avoid duplicate or conflicting messages.
Reporting & refinement
Review useful clicks, customer actions, unsubscribes and list quality. Use the findings to improve the message and timing.
From brief to delivery
How the project
takes shape.
Email-platform access, list provenance and permission records, brand assets, approved offers and reliable customer or order events for automations.
- 01
Understand the audience
- 02
Map the journey
- 03
Create & test
- 04
Review & refine
An illustrative example
How it could
work for you.
A retailer welcomes new subscribers with useful buying advice, then sends relevant post-purchase care information. Promotional messages follow the agreed permissions and preferences.
How we assess progress
Track meaningful clicks, attributed enquiries or sales where reliable, repeat purchases, unsubscribes and complaints. Open rates have measurement limitations and are not the main outcome.
Scope & investment
What your budget covers.
Email marketing
£650 setup + £350/mo
One email platform and permissioned list up to 5,000 contacts; 1 branded template, 1 welcome flow up to 3 emails, then 2 campaigns/month.
Platform/send fees, new automation branches, list acquisition and cold outreach excluded. Customer approves copy and sending audience.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Will you use purchased lists?
We build around appropriate permissions and a defined audience. A purchased address or a public email alone is not enough to assume a campaign is suitable.
Can you build ecommerce email journeys?
Yes. Welcome, relevant post-purchase and other lifecycle journeys can be scoped around platform support, permissions and reliable order data.
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Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
Start a conversation