01 / Content systems

Your expertise.
Consistently published.

Turn the knowledge inside your business into useful articles, social posts and email content, with your voice and approval built in.

Discuss this system
STARTING SCOPE

From £1,499 + £199/month optional support

See the included scope ↓
An editor’s notebook, contact sheets and voice recorder.
ILLUSTRATIVE WORKFLOW
01Capture expertise02Research & draft03Review & approve04Publish & learn

Make the everyday
work better.

Good ideas get lost between doing the work and finding time to write about it. A content system gives those ideas a repeatable path from conversation to publication.

What we can build

A useful system,
from start to finish.

The final scope names the tools, actions, output limits and review points.

01

A source library

Bring approved service information, tone, customer questions and original expertise into one usable reference. Claims need evidence; missing facts are flagged for your team.

02

A useful editorial plan

Map topics to the questions customers ask before buying. Assign each piece a purpose, a reviewer and a relevant next step.

03

Drafting and repurposing

Create an article draft from approved source material, then adapt it into selected social or email formats. Each channel gets an appropriate version.

04

An approval queue

Check facts, voice, permissions and relevance before anything is published. The system records revisions and who approved the final version.

05

A publishing connection

Connect agreed channels where their APIs and account permissions support it. Failed jobs are surfaced instead of silently disappearing.

06

A learning loop

Review useful enquiries, reading patterns and recurring questions. Refresh existing content before increasing the publishing volume.

Example, not a client result

How it could work.

A specialist consultancy records answers to five common buying questions. The system organises the notes, drafts one service guide and prepares three LinkedIn posts. A named person reviews the claims and approves publication.

What we measure

Track approved pieces published, review time, useful search queries and content-assisted enquiries. Publishing volume alone is not the result.

What we need from you

Approved source material, a named subject expert, brand guidance and access to the chosen publishing tools.

How pricing works

Research, drafting, publishing connections and monthly output are scoped together. Photography, video production, paid distribution and unlimited revisions are separate. Build costs, software and ongoing support are confirmed in writing.

Before we begin

A few questions.

Will it publish without asking me?

The default is an approval queue. Any future auto-publishing is limited to explicitly agreed content types and permissions.

Can it sound like us?

Yes. We build from your examples, preferred language and subject expertise, then refine against your feedback. You remain responsible for approving factual claims.

Your next project

Make one workflow
work harder for you.

Tell us what you do today and where it slows down. We’ll help scope a practical content system.

Let’s talk about it
[email protected]

Scope & investment

What your budget covers.

Content system

From £1,499 + £199/month optional support

One brief-to-draft-to-approval workflow, up to 2 connected tools, one publishing destination and a reusable content template.

The system build does not include monthly content production. Support: monthly check and up to 2 hours of maintenance; software separate.

Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.

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