Business & audience discovery
Understand the offer, commercial priorities, customer conversations, buying cycle and delivery capacity. Separate what is known from assumptions that need testing.
Marketing strategy
A marketing plan
you can act on.
Bring the website, content, campaigns and follow-up into one useful plan. Start with your customers and the business outcome, then choose the channels that deserve your time and budget.
Build awareness / HELIX London
The service in brief
What it does.
A marketing strategy defines who you want to reach, why they should choose you and how you will turn attention into business. It connects positioning, channel choices, a delivery plan and measures of progress.
Who it’s for
Businesses whose marketing has become a collection of disconnected tasks, or whose next stage needs a clearer audience, stronger offer and realistic acquisition plan.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Positioning & offer clarity
Define the customers you serve best, the problem you solve and the evidence behind your message. Make the next action clear for each audience.
Channel priorities
Assess organic search, paid media, social, email, partnerships and referrals against fit and resources. Agree where to start and which activities can wait.
The customer journey
Map how someone discovers, compares, enquires or buys. Identify missing content, slow responses and unclear handovers before adding more traffic.
An actionable delivery plan
Set a 90-day sequence with named responsibilities, required assets and agreed production volume. Connect the plan to available time and budget.
Measurement & reviews
Define qualified enquiries, sales and useful leading indicators. Set a review routine so new evidence can change the plan.
From brief to delivery
How the project
takes shape.
Your offers, audience knowledge, commercial priorities, current marketing assets, available account data and a realistic delivery budget.
- 01
Understand the business
- 02
Choose the priorities
- 03
Build the plan
- 04
Review the evidence
An illustrative example
How it could
work for you.
A consultancy has regular social posts but few suitable enquiries. We clarify the priority offer, improve its service page and build a focused sequence of expert content and follow-up.
How we assess progress
Review qualified enquiries, opportunity quality, acquisition cost where measurable and progression through the buying journey. Channel activity is supporting evidence, not the business result.
Scope & investment
What your budget covers.
Marketing strategy
From £750one-time
One audience/offer review, up to 3 competitor reviews, channel priorities, customer journey and a practical 90-day plan.
Planning only. Ongoing content production, advertising and campaign execution are quoted separately.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Do we need every marketing channel?
No. The plan should fit your audience, capacity and economics. A few channels with a clear purpose are a sensible starting point.
Can you deliver the plan too?
Yes. Websites, brand, content, SEO, paid ads, email and connected systems can be scoped through HELIX with one joined-up plan.
Alongside this service
You might also need.
Your next project
Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
Start a conversation