Search & AI discovery
SEO, AEO and GEO are different ways of thinking about discovery. The common ground is a fast, accessible website with accurate, useful information.
SEO helps people discover your website. AEO helps them find a clear answer. GEO helps make your expertise understandable in generated answers. They overlap, and none can guarantee rankings or recommendations.
We map each priority service to a useful page, with descriptive titles, headings and internal links. Clean URLs, a sitemap and crawlability checks help search engines reach the content. Mobile usability and sensible page weight help the people who arrive.
Deliverables: page structure, metadata, sitemap, canonical URLs, relevant structured data and technical checks.
We turn actual buying questions into clear explanations. A short direct answer comes first, followed by scope, conditions and examples. FAQs cover the details customers need, rather than repeating vague promises.
Deliverables: question mapping, useful FAQ copy, answer-led sections and clear package comparisons.
We organise accurate business details and original expertise so the content has a clear subject and source. Grow and Scale add expert-led guides that explain something worth knowing. Claims and examples need your approval and supporting evidence.
Deliverables: consistent business information, clear author/source context, original guide content in higher tiers and a plan for ongoing improvement.
A practical example
“What does a small-business website cost, and what is included?”
What we measure
We start with a real baseline and review relevant search queries, indexed pages, visits and qualified enquiries. Analytics setup needs account access and an agreed privacy approach.
Google includes traffic from its AI features within overall Search Console web reporting. Bing’s AI Performance report can expose citation activity for its supported experiences. Manual AI checks add context, but responses vary.
What we don’t promise
No agency controls Google rankings or AI recommendations. Google says its existing SEO practices apply to AI features, with no special extra schema required.
We build useful foundations and improve them with evidence. Ongoing research, new content and authority-building are continuing work, scoped separately from a website build.
Your next project
Start with a website that explains your offer clearly and gives useful content room to grow.
Let’s talk about itScope & investment
One site up to 50 URLs; crawl/index review, page intent and answer structure review, structured-data checks and prioritised recommendations.
This is a diagnostic, not implementation. Advanced migrations and backlink recovery excluded.
One site, monthly technical review, 2 new or improved pages up to 1,000 words each, internal links/schema where suitable and a monthly visibility report.
Client subject expertise required. Development beyond 2 hours/month, digital PR and paid links excluded. No rankings/citation guarantees.
One eligible Google Business Profile audit/setup, category/service review, consistency check and customer review-request templates.
Customer completes ownership verification. No fake locations, fabricated reviews or guaranteed map positions.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesExplore a free SEO, AEO and GEO audit, or introduce a client to HELIX.