Positioning workshop by brief
Capture your audience, offer, values and competitive context in a focused written discovery. Agree what your brand needs to communicate.
Branding & identity
Branding &
visual identity.
Give your business a clear voice and a visual identity that holds together across your website, content, campaigns and customer touchpoints.
Build your presence / HELIX London
The service in brief
What it does.
Branding connects your positioning, message and visual identity. It helps customers recognise your business and understand what makes it relevant to them, wherever they encounter it.
Who it’s for
New offers, businesses that have outgrown their original identity, and teams whose website, social profiles and sales material look or sound unrelated.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Messaging & tone
Develop the core proposition, supporting messages and tone guidance. Use examples so the team knows how to write in practice.
Visual identity
Scope a logo or identity refresh, colour palette and typography. Test the direction in the contexts where customers will actually see it.
Everyday brand assets
Prepare agreed profile assets, social templates, presentation or document elements. File types, dimensions and quantities are named in the proposal.
A coherent digital presence
Apply the direction to priority website and campaign touchpoints. Keep navigation, imagery, language and calls to action consistent.
Guidelines & handover
Deliver a usable brand guide, approved assets and licence notes. Explain what can be edited and what should stay consistent.
From brief to delivery
How the project
takes shape.
Your business story, current assets, audience and competitor context, examples you like and a named person to consolidate feedback.
- 01
Understand the brand
- 02
Develop the direction
- 03
Apply it in context
- 04
Hand over the toolkit
An illustrative example
How it could
work for you.
An established service business has a strong reputation but mismatched materials. A refined identity, clearer proposition and reusable templates make its website and campaigns feel like the same business.
How we assess progress
Assess consistency across priority touchpoints, clarity of the proposition and the team’s ability to use the assets. Awareness and customer response need separate measurement over time.
Scope & investment
What your budget covers.
Branding & identity
From £750one-time
Discovery brief, 2 initial visual directions, refinement of 1 chosen direction, logo suite, palette, typography, 6-page brand guide and 2 revision rounds.
Naming, trademark advice, packaging artwork and product photography are separate. Licensed fonts/assets billed separately.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Can you keep parts of our existing identity?
Yes. A refresh can preserve recognisable elements while improving the typography, colour, imagery and messaging around them.
Does branding include the website build?
Only when it is explicitly included in a combined proposal. A brand project and a website have separate deliverables.
Alongside this service
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Your next project
Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
Start a conversation