Buyer & account definition
Define roles, company characteristics and buying context. Check the audience is practical for the budget and proposition.
LinkedIn Ads
LinkedIn
advertising.
Reach a defined business audience with a useful offer and a credible next step. Connect the campaign to how your team qualifies and develops an opportunity.
Bring in customers / HELIX London
The service in brief
What it does.
LinkedIn Ads uses paid distribution on LinkedIn to reach a business audience. HELIX scopes the targeting, offer, creative and lead journey around your buyer and the economics of your sales process.
Who it’s for
B2B businesses with a specific buyer, a considered sale and enough customer value to support paid acquisition. A strong expert resource or offer helps give the campaign a purpose.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Offer development
Choose a relevant consultation, resource, event or service proposition. Explain what the buyer receives and why it is useful.
Campaign & creative
Build the agreed campaign formats and approved creative. Keep professional claims specific and supportable.
Lead capture journey
Scope the landing page or platform form and the information needed to qualify interest without unnecessary friction.
CRM & follow-up handover
Define routing, lead ownership and a relevant follow-up process. Additional automation is included only when scoped.
Quality-led reporting
Connect platform leads to qualification and opportunity records where available. Review progress over the actual B2B sales cycle.
From brief to delivery
How the project
takes shape.
A clear ideal customer, approved offer, ad-account access, budget, expert source material and a person accountable for B2B follow-up.
- 01
Define the buyer
- 02
Build a useful offer
- 03
Launch the journey
- 04
Review lead quality
An illustrative example
How it could
work for you.
A specialist consultancy promotes an expert checklist to a defined business audience. The follow-up asks about the business problem and distinguishes resource interest from a sales-ready opportunity.
How we assess progress
Track qualified leads, opportunity progression and pipeline evidence alongside spend. Avoid treating every downloaded resource as a buying signal.
Scope & investment
What your budget covers.
LinkedIn Ads
£550 setup + £650/mo
One ad account, up to 2 campaigns and £5,000/month media spend; audience plan, 4 static variants, weekly checks and monthly report.
Confirm audience size and lead economics before proposing. Media, data products and sales outreach are separate.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Is LinkedIn the right channel for every B2B business?
No. The audience, customer value, offer and budget need to justify it. Search, expert content or partnerships may be better starting points.
Can you connect leads to our CRM?
Yes, where supported, as a named integration with agreed fields, permissions, testing and lead ownership.
Alongside this service
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Your next project
Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
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