Search & offer research
Map priority services or products to customer intent. Identify irrelevant meanings, locations and requests to exclude.
Google Ads
Google Ads
management.
Reach people looking for a service or product you provide. Align search intent, campaign structure and the landing page so that interest has a clear path forward.
Bring in customers / HELIX London
The service in brief
What it does.
Google Ads management plans and maintains paid campaigns on Google’s advertising platform. HELIX can scope Search and relevant product or wider campaign formats around your offer, budget and conversion data.
Who it’s for
Service businesses with clear demand and defined locations, and retailers with a reliable product feed and viable unit economics. The right format depends on your offer and data.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Account & conversion setup
Review access, account structure and the customer actions being measured. Test agreed tracking and document consent dependencies.
Search campaign build
Create themed campaigns, relevant ad copy, assets and destination pages. Set agreed location, budget and schedule controls.
Product campaign scope
For ecommerce, assess product data and Merchant Center requirements before scoping Shopping or other suitable formats. Feed quality is part of the plan.
Ongoing optimisation
Review queries, exclusions, conversion quality and budget use. Keep changes tied to evidence and agreed priorities.
Performance review
Report actual spend, qualified outcomes and the work completed. Explain what the data can and cannot attribute.
From brief to delivery
How the project
takes shape.
Ad-account access, service areas or product feeds, an approved monthly media budget, landing pages and feedback on the quality of incoming enquiries.
- 01
Map customer intent
- 02
Prepare ads & pages
- 03
Check & launch
- 04
Refine the traffic
An illustrative example
How it could
work for you.
A landscaping business wants larger project enquiries within its actual service area. The campaign and page explain the projects it accepts, while irrelevant searches are reviewed and excluded.
How we assess progress
Track qualified enquiry or purchase cost, conversion quality and value where reliable. Consider the sales cycle before judging short reporting periods.
Scope & investment
What your budget covers.
Google Ads
£450 setup + £450/mo
One ad account, up to 2 search campaigns and £3,000/month media spend; keywords, copy, supported conversion setup, weekly checks and monthly report.
Shopping feeds, complex ecommerce tracking, extra landing pages and greater scope quoted separately. Media spend excluded.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Can you take over an existing account?
Yes. We review the account and measurement first, then agree changes and access. The account should remain under your ownership.
Are Shopping campaigns suitable for every store?
No. Product eligibility, feed quality, margins, fulfilment and budget must support the proposal. We assess those before recommending a format.
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Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
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