Measurement plan
Define the business questions, key events and responsible owners. Distinguish intent signals from completed enquiries and sales.
Marketing analytics
Understand what
your marketing does.
Connect your marketing activity to useful evidence. Define the events and business outcomes first, then build a reporting view your team can use to make decisions.
Bring in customers / HELIX London
The service in brief
What it does.
Marketing analytics measures how people discover and interact with your business online. A useful setup connects channel data, customer actions and business records while making missing data and attribution limits clear.
Who it’s for
Businesses spending time or money on several channels without a reliable view of enquiries, sales or where the measurement breaks down.
What’s included
The work we’ll deliver.
The proposal confirms the quantities, deliverables and review points for your project.
Analytics configuration
Scope a suitable analytics platform and required access. Design the implementation around the site, consent choices and data minimisation.
Conversion events
Configure and test agreed form, booking or purchase events where the systems expose them. Document gaps and duplicate-event risks.
Search & campaign connections
Connect available Search Console, Bing or advertising reports to the right property and time period. Keep platform measures clearly labelled.
A usable dashboard
Present the agreed measures with definitions and source freshness. Include enquiry quality or revenue only when reliable records support it.
Interpretation & review
Explain changes, limitations and next actions. Avoid inventing certainty when privacy settings, offline sales or platform reporting leave gaps.
From brief to delivery
How the project
takes shape.
Access to agreed analytics, search, ad and business-record systems; existing consent information; and an owner for metric definitions.
- 01
Define success
- 02
Connect the sources
- 03
Check the data
- 04
Use the evidence
An illustrative example
How it could
work for you.
A business records email-link clicks but cannot tell whether enquiries arrive. We keep clicks as an intent measure and add a practical process for recording actual inbound enquiries and source.
How we assess progress
Track event reliability, source completeness, qualified enquiries and commercial outcomes. AI citation data is reported only where a platform provides it, with its coverage explained.
Scope & investment
What your budget covers.
Marketing analytics
£450 setup + £150/month optional ongoing work
One dashboard with up to 3 supported sources and 10 agreed events; implementation check, monthly report and interpretation.
Account access/consent configuration required. Data warehouses, custom APIs and platform charges separate.
Starting prices apply to the stated scope. All figures are in GBP. Your written proposal confirms the total and any applicable tax before you commit. Advertising spend, platform subscriptions, domains and usage fees are separate. Optional support is a separate choice.
Compare all service pricesBefore we begin
A few questions.
Can you measure SEO, paid ads and AI visibility together?
A report can bring available sources together, but their definitions and coverage differ. AI answers vary and platform citation reports do not measure every engine.
Does analytics tell us exactly what caused every sale?
No. Attribution has practical limits. We combine available data with business records and clearly describe uncertainty.
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Let’s talk about
your project.
Tell us where your business is today and what you want to improve.
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