Check the offer before adding traffic
Can a visitor understand what you do, who it is for, what it costs and what happens next? If those answers are missing, improve the page first. More traffic can expose the same weak point to more people.
Use the questions your sales team already receives. Explain scope, examples, exclusions and the next step. A consultation may suit a complex project; a clear purchase or booking action may suit a defined service.
Use search content for real buying questions
Service pages explain the offer. Buying guides help people compare cost, scope and practical choices. Original examples, expertise and accurate information give those pages a reason to exist.
At HELIX, a search audit starts at £450 for up to 50 URLs. Ongoing SEO/AEO/GEO work starts at £650 per month, with two new or improved pages of up to 1,000 words each, technical priorities, internal links and reporting in the stated scope. Content and technical work support discovery; they do not buy a ranking.
Use paid search to test existing demand
Google Search campaigns can put an offer in front of people searching for a related service. Start with a coherent intent, an appropriate landing page and a way to record useful enquiries. Account eligibility and ad approval depend on the platform.
HELIX Google Ads management is £450 setup plus £450 per month for the stated scope of up to two search campaigns and £3,000 monthly media spend. That spend limit is a management allowance, not an included advertising credit or recommended starting budget. The media budget is agreed separately.
Choose social channels when the creative and audience fit
Meta and LinkedIn can support different audiences, formats and buying journeys. A persuasive visual product, a useful demonstration or a clear professional problem gives a campaign more substance than a broad claim about growth.
Meta management is £450 setup plus £450 per month; LinkedIn is £550 setup plus £650 per month within the published allowances. Combined Google + Meta management is £750 setup plus £850 per month. These are alternative scopes, not fees to add together. Media, filming and other production are separate where specified.
Connect the channels to follow-up
A relevant visitor who leaves a brief should receive a clear confirmation and an easy next step. Give ready visitors a direct booking option too. Record the enquiry source and check whether the consultation actually happened.
Qualified leads, attended consultations, proposals and customers are more useful than clicks alone. A paid campaign needs a defensible conversion definition and an agreed privacy approach before you judge its return.
Make a small plan with review points
Choose one main audience, one offer and a few questions or campaign themes. Write down the starting evidence, budget and owner. Review the quality of enquiries as well as traffic. Stop or change a test when the cost and quality no longer justify it.
Our marketing strategy project starts at £750 and includes an audience and offer review, three competitor reviews, a customer journey, channel priorities and a 90-day plan. Execution is separately scoped, so the recommendation can fit the business rather than a predetermined bundle.